7 Tips to Boost Your Short-Term Rental Income

Want to make more money from your Airbnb or Vrbo? Here's how:

  1. Set smart prices
  2. Add must-have features
  3. Use property management tools
  4. Make guests happy
  5. Know your market
  6. Work with service pros
  7. Consider using Stay Maven's services

These tips can help you stand out in the growing $106 billion short-term rental market. Let's break it down:

  • Use dynamic pricing to charge more during peak times
  • Offer fast Wi-Fi, well-stocked kitchens, and unique amenities
  • Automate guest messages and bookings with software
  • Keep your place spotless and respond quickly to guests
  • Stay on top of local events and trends
  • Hire cleaning and maintenance help when needed
  • Or let a pro company handle everything for you

By following these strategies, you could boost your rental income by up to 40% and get more 5-star reviews. The key is giving guests great experiences they'll happily pay more for.

Quick Comparison:

Tip Potential Benefit
Smart pricing Up to 40% more income
Must-have features More bookings, higher rates
Management tools 30% less admin work
Happy guests More 5-star reviews
Market knowledge Better occupancy rates
Service pros Fewer bad reviews
Full management Hands-off income boost

Ready to level up your short-term rental game? Let's dive in.

1. Set Smart Pricing

Forget fixed prices. They're outdated. Dynamic pricing is the game-changer for short-term rentals. It's like having a pricing superpower that knows exactly what to charge and when.

Here's the scoop: jack up your rates during peak times, and drop them when it's slow. It's a balancing act, but nail it, and you'll see your income skyrocket.

Let's talk real numbers:

  • London's King's Coronation: 16% jump in nightly rates compared to last year
  • WoodenBoat Show in Mystic, CT: 28% increase on Friday, 49% on Saturday

That's the magic of smart pricing.

But how do you keep up? Enter dynamic pricing tools. These AI-powered helpers crunch numbers and suggest optimal rates. Over 40% of short-term rental pros are already using AI for pricing. Don't lag behind.

Here's your quick-start guide to smart pricing:

  1. Set a base price covering costs plus profit for slow times
  2. Use a dynamic pricing tool for automatic adjustments
  3. Watch your area's event calendar
  4. Factor in seasonal changes

"Dynamic pricing helps you fill your vacation rental and maximize your earnings." - Hostaway

This quote hits the nail on the head. It's not just about charging more - it's about keeping your place booked year-round.

Pro tip: Don't set and forget. Keep tabs on your pricing strategy's performance. Are you getting the bookings you want? Is your income on target? If not, adjust. The market's always shifting, and your pricing should too.

In today's cutthroat short-term rental market, smart pricing isn't optional - it's essential. Master it, and watch your rental income soar.

2. Add Must-Have Features

In today's short-term rental market, the right amenities can make your property stand out. Let's look at the features that'll have guests rushing to book your place.

Wi-Fi isn't just nice to have - it's a must. 97% of U.S. travelers say amenities impact their experience, with Wi-Fi at the top of the list. But we're not talking about any old connection. Guests want fast, reliable Wi-Fi that works throughout the property.

Pro tip: Get a high-speed, mesh network system. It's a game-changer, especially in rural areas where guests will pay extra for good internet.

Next up: kitchens. A well-stocked cooking space can seal the deal for many guests. Think quality appliances, cookware, and those little extras that count. One host saw a 15% jump in bookings after adding a fancy coffee maker and local coffee options.

Want to go beyond the basics? Consider:

  • A hot tub or pool
  • Smart home features (like Nest thermostats and keyless entry)
  • Outdoor dining area with a grill

Rob Daniels, who runs an A-frame rental in the Adirondacks, said:

"Adding a fire pit and Adirondack chairs around it became our most-mentioned feature in guest reviews. It cost us under $500 but has been priceless for attracting bookings."

Don't skimp on the bedroom. Invest in good bedding and a comfy mattress. As one vacation rental pro put it:

"Your ultimate goal should be to give your guests the luxury of a hotel in the comfort of your vacation rental, especially in the bedroom."

Lastly, think about "flexications" - trips that mix work and play. A quiet workspace with a desk, good chair, and proper lighting can set you apart from other rentals.

3. Use Property Management Tools

Running a short-term rental can eat up your time. But with the right tools, you can make your life easier and boost your income. Let's dive into how property management software can help you work smarter, not harder.

All-in-One Solutions

Imagine having everything you need to run your rental in one place. That's what property management software does. It handles bookings, guest chats, maintenance, and money matters all in one spot. This means less hassle and fewer mistakes for you.

Take Hostaway, for example. It lets you manage all your guest messages in one dashboard, no matter where they booked. Pretty neat, right?

Chatbots That Never Sleep

Talking to guests can take up a big chunk of your day. But what if you had a helper that could handle most of these chats for you? That's where automated messaging comes in.

Hospitable is a tool that can take care of up to 90% of guest messages on its own. It sends welcome notes, check-in info, and even follows up after stays. This means your guests get quick replies, and you get more free time.

Smart Pricing

Getting the price right can make or break your rental business. Many property management tools now come with smart pricing features. They look at what's happening in your area and suggest the best price for your place.

Guesty, which costs $49 a month for one property, can help you price your rental just right. It changes your rates based on what's in demand, so you're always getting the best deal.

Keeping Things Spick and Span

Happy guests leave good reviews, and clean, well-maintained properties make for happy guests. Many tools can help you stay on top of cleaning and fixing things up.

Lodgify, starting at $16 a month, shows you when guests are checking in and out. This makes it easy to plan when to clean and fix things up between stays.

"Managing rental properties with Excel spreadsheets is a thing of the past. The right tool not only streamlines your operations but also enhances your guests' experience, leading to a better experience for everyone involved."

4. Make Guests Happy

Happy guests = glowing reviews = more bookings = higher income. It's a simple equation, but making it happen takes effort. Let's look at some ways to boost guest satisfaction and rack up those 5-star ratings.

First up: cleanliness. It's not just important, it's make-or-break. A spotless property sets the tone for the entire stay. Even small slip-ups can tank your reviews. As one host put it:

"You'd be surprised how much more attention your property will get with a little makeover and a few unique amenities advertised." - Cabins for YOU

Speaking of amenities, don't stop at the basics. Fast Wi-Fi? That's a given (97% of U.S. travelers say it impacts their experience). But what else can you offer? Think:

  • Fully-equipped kitchen with quality appliances
  • Cozy outdoor spaces with comfy seating
  • Smart home features like keyless entry
  • Streaming-ready smart TVs

Rob Daniels, who runs an A-frame in the Adirondacks, shared this win:

"Adding a fire pit and Adirondack chairs around it became our most-mentioned feature in guest reviews. It cost us under $500 but has been priceless for attracting bookings."

But great amenities aren't enough. You need top-notch communication too. Be quick to respond to questions and crystal clear about check-in details. Many hosts use tech to automate up to 90% of guest messages, keeping response times snappy without eating up their day.

Don't forget the personal touch. Georgia Cabins for YOU nails this:

"At Georgia Cabins for YOU, we provide a starter kit filled with essentials for each stay. Items include dish soap, a sponge, trash bags, paper towels, extra toilet paper, and other things guests really appreciate when they first arrive."

These little extras can make a big impact on guest happiness.

Finally, don't be shy about asking for reviews. After checkout, send a quick thank-you message with a gentle nudge for feedback. Vacasa, a big player in vacation rentals, does this well:

"Every review and every star you give us makes a huge difference to our success. If you enjoyed your stay, we'd love your 5-star review."

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5. Know Your Market

Boosting your short-term rental income? It's all about becoming a local market expert. Let's dive in.

First, data is your friend. Tools like Mashvisor's Heatmap show where Airbnb occupancy rates are hot. Look for neighborhoods with over 50% occupancy. That's where the money is. Take Valrico, FL - it's rocking a 70% Airbnb occupancy rate. Talk about a goldmine!

But don't stop there. Seasonality matters too. Every market has its ups and downs. Check out Mystic, CT during the annual WoodenBoat Show. Prices go through the roof!

Here's the proof:

Date Event Rate Increase
June 24, 2022 WoodenBoat Show 28%
June 25, 2022 WoodenBoat Show 49%

That's not a typo. Prices jumped 49% on Saturday compared to the previous year. Ka-ching!

But it's not just about local events. The big picture matters too. The short-term rental market is set to hit $106 billion by 2026. That's a lot of pie to go around.

So, how do you get your slice? Here's the game plan:

  1. Be a local event ninja. City calendars, social media, community newsletters - these are your new best friends.
  2. Get smart with pricing. Tools like Lodgify Dynamic Pricing can help you ride the waves of demand.
  3. Location, location, location. Near a hot spot? Make sure everyone knows it.
  4. Tailor your offering. Big event in town? Maybe it's time for a minimum stay requirement.

But here's the kicker - it's not just about jacking up prices. It's about giving guests bang for their buck. As Azibo puts it:

"Short-term rentals typically cater to vacationers and business travelers, requiring active and ongoing engagement in marketing, paired with dynamic pricing based on seasonal demands and local events."

So there you have it. Know your market, and watch your income soar. It's that simple - and that complex.

6. Work with Service Pros

Running a short-term rental isn't a solo gig. You need to team up with service pros to boost your income and keep your property in top shape. Let's look at when and how to hire cleaning and maintenance services to level up your rental game.

When to Call in the Cavalry

As your bookings go up, so does your need for help. Here are some signs it's time to outsource:

  • Your place is booked more than half the time
  • Guests are starting to grumble about cleanliness
  • You're racing to get the place ready between guests
  • Maintenance tasks are piling up

Finding a Cleaning Service That Shines

In the short-term rental world, cleanliness is king. A spotless place means great reviews, repeat bookings, and more cash in your pocket. But how do you find a cleaning service that won't let you down?

  1. Ask other local hosts for recommendations
  2. Check if they're legit (credentials and insurance)
  3. Compare prices and what they offer
  4. Do a test run to see if they're up to snuff

When you're checking out cleaning companies, ask about their vacation rental experience, how they keep quality high, and if they can handle last-minute bookings.

"Your cleaner can make or break your vacation rental business", says Suzanne Hacker, CEO and Founder of Welcoming Wow. "Receiving poor reviews on the cleanliness of your rentals can derail future bookings."

Keeping Things Running Smooth

Regular maintenance keeps your place in great shape and stops expensive emergencies. Think about these services:

  • HVAC check-ups (twice a year)
  • Pest control (every three months)
  • Gutter cleaning (once a year)
  • Appliance check-ups (once a year)

For a one-stop-shop, look into property management companies that do both cleaning and maintenance. Dune Vacation Rentals, for example, offers packages covering everything from weekly checks to yearly preventative maintenance.

Tech to the Rescue

Property management software can make your life easier. Tools like Operto Teams can handle scheduling, track progress, and manage payroll reports. This keeps cleaning standards high, even when you're super busy.

Crunching the Numbers

Hiring pros costs money, but it's an investment in your business. Here's a quick look at the potential return:

Service Typical Cost Possible Benefit
Pro Cleaning $100-$200 per turnover 20% more positive reviews
Regular Maintenance $500-$1000 per year Half as many emergency fixes
Property Management Software $50-$100 per month 30% less time on admin work

These services free up your time to focus on big-picture decisions that can really boost your rental income.

7. Use Stay Maven's Services

Stay Maven

Want to boost your short-term rental income without doing all the work yourself? That's where Stay Maven comes in. They're an Airbnb management company that can help you make more money from your rental.

Stay Maven works in popular vacation spots like Florida, Kentucky, Ohio, and North Carolina. They mix local know-how with smart tech to get the most out of your property.

Here's what Stay Maven offers:

  1. Smart pricing: Their system changes your rates automatically based on what's happening in the market. This means you can charge more when demand is high, like during big events or busy seasons.
  2. 24/7 guest chat: They handle all the guest messages, so you don't have to be glued to your phone. Happy guests often leave better reviews, which can lead to more bookings.
  3. Marketing boost: They make your listing look great and help more people find it online.
  4. Cleaning and upkeep: They take care of your property, which can lead to fewer bad reviews about cleanliness.

Here's a quick look at how these services might help:

Service How It Might Help
Smart pricing Could boost your income by up to 40%
24/7 guest chat Might make guests 30% happier
Marketing boost Could get 50% more people looking at your listing
Cleaning and upkeep Might cut bad reviews about cleanliness by 25%

The guys who started Stay Maven - Michael Setuain, Bryce Garris, Justin Cano, and Jake Fowkes - know a lot about short-term rentals. They use a system where each property gets its own manager, so your rental gets personalized care.

Not sure how much your property could make? Stay Maven can give you a free estimate. They'll look at real Airbnb data and tell you how much you might earn over a year.

Using Stay Maven is like getting a partner who wants your rental to succeed as much as you do. They handle everything from setting the right price to keeping your guests happy and your property in good shape.

Conclusion

Boosting your short-term rental income isn't just about hiking prices. It's about crafting an experience that makes those higher rates worth it. Here's how to put these tips into action:

Smarter Pricing

Use dynamic pricing tools to adjust your rates based on demand, events, and seasons. During the WoodenBoat Show in Mystic, CT, hosts saw a 49% rate jump on Saturday compared to the previous year. Stay on top of local happenings and you could boost your income by up to 40%.

Better Guest Experience

Make stays memorable with unique touches. Rob Daniels, who owns an A-frame in the Adirondacks, says:

"Adding a fire pit and Adirondack chairs around it became our most-mentioned feature in guest reviews. It cost us under $500 but has been priceless for attracting bookings."

Small investments like these can lead to glowing reviews and more bookings.

Tech Tools

Use property management software to streamline your work. Tools like Hostaway can handle up to 90% of guest messages automatically. This could cut your admin work by 30%.

Smart Marketing

Invest in pro photos for your listing. Industry data shows listings with professional shots earn 40% more on average, get 24% more bookings, and can charge 26% higher nightly rates.

Know Your Market

Keep tabs on local trends. Tools like Mashvisor's Heatmap show where Airbnb occupancy rates are highest. For example, Valrico, FL has a 70% Airbnb occupancy rate - a golden opportunity for hosts there.

Consider Pro Management

If it's too much to handle solo, think about a service like Stay Maven. They offer full management, including pricing, guest communication, and marketing. Some hosts using pro services have seen big jumps in income, with examples of earnings going from $41,000 in the first month to over $100,000 in 18 months.

By using these strategies, you're setting yourself up to win in the competitive short-term rental market. As Aaron Rawlins, CEO of CurbNTurf, notes:

"More options means more opportunities. Not everyone vacations the same way, and having a versatile offering may bring more returning customers who appreciate the flexibility you provide that others don't."

The short-term rental market is set to hit $118 billion by 2030. Follow these tips, keep refining your approach, and you'll be ready to grab your share of this growing market. Start small, track your results, and keep improving - your short-term rental success story is just kicking off.

FAQs

How to boost Vrbo listing?

Want to supercharge your Vrbo listing and rake in more short-term rental income? Here's how:

Turn on instant bookings. It's a game-changer. Most guests love to book on the spot, and this feature can skyrocket your bookings by up to 90%.

Craft a title that pops. Don't settle for "2BR Condo Near Beach". Instead, try something like "Beachfront Oasis with Private Pool". See the difference?

Your description is your sales pitch. What makes your place special? Maybe it's the rooftop jacuzzi or the killer sunset views. Whatever it is, make sure guests know about it.

Be the Flash of responses. Quick replies can boost your ranking and land you more bookings. Aim to get back to guests within a few hours.

Reviews are gold. After each stay, ask guests (nicely) to leave a review. You're aiming for a score of at least 4.75 to snag that coveted five-star profile.

Pictures speak louder than words. Splurge on pro photos. They can boost your earnings by up to 40% and increase bookings by 24%.

Cancellations? No thanks. Keep them low to qualify for Vrbo's Premier Host status. You'll need an average review rating of 4.4 or higher.

Paint a picture of your location. Give guests the lowdown on what's nearby. It helps them make smart choices and sets the right expectations.

"Properties with the highest ratings will be at the top of the list when travelers are searching for stays on Vrbo." - Lodgify Author

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Michael Setuain
Michael Setuain
Owner/ Operator